Thursday, May 21, 2009

Bias of Communication

It was recommended I read some (if not all) Harold Innis. What a great suggestion! So far, so amazing!

In Bias of Communication, his thesis/focus discusses the social history of communication media. He believed that cultural stability depends on the balance and proportion of their media. In looking at that theory, he suggests we ask three basic questions:

  1. How do specific communication technologies operate?
  2. What assumptions do they take from and contribute to society?
  3. What forms of power do they encourage?
Pretty interesting... at one point, he warns us of a "blindness to the bias or distorting power of the prevailing technology of communication," and that we must be continually alert "to the implications of this bias and perhaps hope that consideration of the implications of other media to various civilizations may enable us to see more clearly the bias of our own."

Still reading... just some food for thought.

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