Work

  • IBI Group

    IBI Group

    Mike works with IBI Group to helm the social media strategy and activation for the organization’s 511ny project.
  • Charlie's Club

    Charlie's Club

    Mike served as Chief Content Officer for Charlie’s Club, the first members-only online e-cigarette and e-liquid subscription that features free hardware for all its members. He helmed the editorial department, content marketing initiatives, user acquisition, organic and paid social strategies, influencer and affiliate management.
  • SimKap Advisory Corp.

    SimKap Advisory Corp.

    Mike was a founding partner at SimKap Advisory Corp., leading the company’s digital division with a focus on small- to micro-cap digital IR campaigns, as well as digital marketing and user acquisition services for a variety brands and verticals.
  • Gilla Inc.

    Gilla Inc.

    Mike was the VP Digital at Gilla Inc., a publicly-listed company on the U.S. OTCQB (ticker: GLLA). The Company’s current products include e-cigarettes, vaporizers and related accessories.
  • scratch

    scratch

    Mike was the senior content strategist for scratch, working on clients like Frigidaire, Electrolux, Varicent (now IBM) and WKD Vodka.
  • Brunico Communications Ltd.

    Brunico Communications Ltd.

    Mike was the West Coast Bureau Chief for KidScreen Magazine, servicing the informational needs and interests of kids entertainment professionals worldwide.

 

“If you make it idiot-proof, they’ll just build a better idiot.”
– My parents