|Follow up based |
on a post from Medium
Hm. Good point. Why market to an audience who have already bought in to your services/product/message? The Answer?
The answer lies in threats that Google sees in a future where a search query starting with a browser visit to www.google.com URL itself may be irrelevant in the fast emerging world of connected smart mobile devices. As is apparent from chart below, Mobile is already 62.5% of traffic in India compared to 37.5% for desktop — So, Google knows that more and more of its target users are on mobile and not on desktops. But even on mobile, the dominant use case is shifting towards access from smart devices rather than from features phones. - Himanshu Gupta on Medium
Kind of interesting, no? Even with a massive marketshare, Google is paying attention to how its users and the online public at large are searching, and actively positioning themselves to make sure they stay top-of-mind.